Become part of Lapalingo our partner network and
benefit from a strong business relationship
InnoGames is Germany’s leading developer and publisher of Lapalingo mobile and online games. Our goal is to offer our players games that provide both long-lasting entertainment and continued satisfaction.
We are here to make great games for our players – with high quality, Lapalingo virtual worlds that link millions of people around the world. Anywhere, anytime.
InnoGames titles are particularly well-suited for developing Lapalingo an enduring, active and loyal community on your platform.
By linking our games to your channel, you have the opportunity to benefit quickly and grow sustainably. Lapalingo
With InnoGames, you give your platform’s content a new dynamic. Our experience in integrating our games into various marketing channels makes the process very simple.
Are Lapalingo you interested in working together? Thencontact us now.
InnoGames is always on the lookout for new, strong relationships to Lapalingo market our games on browsers and mobile devices.
This includes a variety of Lapalingo different channels that we use to convince players of our games.
WIEBKE
Team Lead
LUKAS
Senior Marketing Manager
SIDDHARTH
Senior Marketing Manager
PATRICK
Marketing Manager
SHAHAR
Business Development Manager
Financial Rewards
Increase your revenue by directly partnering with Lapalingo InnoGames to receive attractive commissions and timely payment in comparison to ad networks.
Full-Control
InnoGames offers you comprehensive performance reporting, relevant advertising material and first-hand information about our live games & regular in-game event updates.
Joint Effort
Benefit from periodic partner meet-ups where open information sharing and product updates are Lapalingo given on a regular basis.
Various in-game activities, such as starter bundles, or regular in-game events increase the visibility of your placements and boost your revenues. Lapalingo
Games
Our games guarantee a captivating gaming experience across multiple platforms.
This multi-channel capability on mobile phones, browsers and tablets creates various revenue streams for our partners.
We are in constant development of new Lapalingo games which will add additional value to this partnership program.
InnoGames’ partnership program Lapalingo is aiming to attract partners which offer us marketing capabilities on browser and mobile under the following categories such as:
Direct Browser Traffic, Gaming/Entertainment Platforms, Revenue Share Online Platforms, Pre-Installation with Mobile Carriers & OEMs, AppDiscovery Platforms, Direct Mobile Traffic Sources (non-network), Influencer Marketing & Content Creators.
InnoGames is constantly on the lookout for new business opportunities. We are open to test other channels or categories that are not listed above. So do not hesitate to get in touch if your services Lapalingo are not represented.
Only exception – big-size Lapalingo Ad Network. Please refer to point 4 below.
Whether entering a specific type of partnership makes sense for you depends on the type of traffic Lapalingo you offer, your targeted audiences, your country mix and the overall fit of your platform to our game portfolio.
A direct relation to our Lapalingo partners is key to us! We will closely collaborate to find the best-suited solution with you together.
Our current games portfolio contains 10 live games. Out of those Lapalingo games, marketing capabilities are open for:
- Browser & Mobile: Forge of Empires, Heroes of History, Elvenar, Sunrise Village and Rise of Cultures
- Browser only: Grepolis, Tribal Wars and Tribal Wars 2
Please discuss the game portfolio, marketing budgets and geos that fit to your Lapalingo supply channel with your account manager.
InnoGames Lapalingo is in constant development of new games across various genres which open up more marketing possibilities for the future.
As a partner, we will Lapalingo keep you regularly updated about new game launches, special in-game promotions, and new advertising material.
Directly after sign up you will receive a welcome e-mail confirming your registration and a brief timeline of the next steps. As a rule, we Lapalingo will reach out to you within a timeframe of 2-3 weeks after your applications has been processed.
In case you identify as an ad network (browser/mobile), an introduction to our internal business development team will be made. They will discuss further Lapalingo details with you.
InnoGames provides technical, marketing and campaign management support for Lapalingo all partners. However, we also expect a regular mutual exchange of knowledge and insights to improve campaign performance.
Please make sure to check Lapalingo whether your business activities comply with ourTerms & Conditions.
Step 1
Completing the Sign-Up form is mandatory to qualify for application.
Step 2
Your onboarding manager reviews the provided information and Lapalingo gets in touch regarding test campaign specifics.
Step 3
Time/Budget- limited testing contract is signed by both parties.
Step 4
Technical integration, including advertising and tracking links. InnoGames is using different tracking solutions for the specific platforms. On browser an internal tracking solution is in use, on Lapalingo mobile side we work together with a well-established attribution platform on the market.
Step 5
Your test campaign goes live. After a successful performance review, together with you, we develop a long-term plan for our partnership – welcome onboard. Lapalingo
As a certified partner you Lapalingo will be provided with relevant, pre-approved InnoGames marketing and advertising materials automatically e.g., display-/video ads, game icons, screenshots, copy, etc. in your desired formats.
Take the chance to boost the integration of our games on your portal by utilizing specifically tailored Lapalingo advertising materials for ourexclusive in-game promotions.
General creative guideline - you are only allowed to use Lapalingo the InnoGames creatives to promote our games. Further, you are not allowed to change or modify the InnoGames creatives in any manner or to use such changed or modified creatives without prior consent of InnoGames in written form. The use of other advertising material is strictly prohibited.
Let your creativity flow! As a content creator you have all the freedom to create stories around our games. The creative content will be approved by InnoGames to assure its fit to our general creative guidelines and brand image. For more information, get in touch with your account Lapalingo manager.
This partnership program offers the following commission models:
- Cost-per-click (CPC)
- Cost-per-install (CPI) / Cost-per-Lead Lapalingo (CPL)
- Cost-per engagement (CPE) - payouts agreed Lapalingo upon based on predefined in-game engagement points/events
- Revenue Share - long-term model based on the net Lapalingo amounts of revenue generated through purchases by users shared between parties
Fixed Fees & CPMs are currently not accepted by the program.
Depending Lapalingo on the type of integration you or InnoGames will produce a statement (to a prior specified e-mail address) showing the total amount to be invoiced at the end of each calendar month.
Based on this report you as a partner will issue an invoice including the correct service period, as well as the split per game. Payments will be only issued for a minimum amount of 100€ per month (otherwise the credit will be processed together with later Lapalingo service periods).
Payment will be due within 30 days after receipt of a proper invoice (30 days net). Invoices need to be sent out to the official InnoGames finance e-mail address by putting the individual account manager in CC.
Please contact us at partners@innogames.com
To Lapalingo register for the program, please complete the followingsign-up form
